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    • Positioning & Category framework
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Our Services



Specialties



Brand Fundamentals



We tell you what you need to build an iconic brand with strong fundamentals. You are either wowed or visibly annoyed.



Feral Brand Strategy



We tell you how to build a feral brand and attract customers. You insist on the same SEO and customer-chasing outreach.



Vocabulary Assets



We choose wise words to build perceptions and valuable assets that influence mindsets. You insist on using "solutions".



Feral Fundraising



We build a comprehensive strategy to attract investors like flies. You want the same old dull problem/solution format.



Services



Perceptual Positioning



We say that the core purpose of marketing is to create perceptions and change attitudes. You want ROI immediately!



Branding Strategy



We want you to create a feral, bold, untamed brand. You want an ad that is just like all the other ones you see all over LinkedIn.



Narrative Building



We want you to build a feral narrative that shows how wildly desirable are. You want a 100-people brand safety committee.



Vocabulary Assets



We want distinct verbal assets that build you deep moats. You want to use the same terminology as everyone else.



Vertical Creation



You play in a vertical developed by one of your competitors, using their business rules. We tell you that is silly. You don't believe us.



Category Design



Category creators earn up to 76% or the market (HBR study). You insist playing with the crowd for the remaining 24% is the way to go.



Service/Feature Design



You name your services and features like everyone else's. You love throwing your money and resources down the drain.



Pricing Design



Your subscription plans are named Essentials and Pro, just like your competitors'. Inspiration abandoned you. You feel lonely and sad.



Brand Naming



You name your brand descriptively, by its function, just like 99.9% or your category. Customers forget you or run away from you.



Brand Architecture



Your multiple products and product lines look like a mess. Your confused customers don't understand, don't relate, and don't buy.



Brand Identity Design



We say you need perceptual positioning, naming, distinctive verbal assets, and visual identity. You just want a logo.



Visual Branding



You just want a logo and a few social banners. We cover that and let you miss out on the whole verbal honey pot.



Mission and Vision



How you plan to go to the Moon. Or Venus. Or Mars, if there's anything left after Elon gets there and ruins it for everyone else.



Value Proposition



You think you're special but can't articulate why. We harass people to tell us why they chose you and put that insight in a simple sentence.



Company Boilerplate



We take the simple value proposition sentence from before and make it slightly longer phrases. You are ecstatic and jump for joy!



Go-to-Market Strategy



We let your beast brand out into the wild and build WOM that reproduces like rabbits. You want cold calls and emails.



Investor/Pitch Narrative



Show 'em how you'll make them tons of X-es by changing the old reality with your ground-breaking game. Or don't. It's your business.



Fundraising Design



We make investors want you in some eight slides or so. You insist on having an inception story and want to make the deck 30 slides.



Marketing Audits



We look at your marketing and find lots of things you're doing wrong. We tell you and you get super annoyed. Then we fix it.



Brand Evaluation



We assess your brand and put a monetary value on it. You think it's way too small! We tell you what to do to enlarge it.


summon the beast



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Suite 101 | 2245 ST. LAURENT BLVD. | OTTAWA, ON, Canada