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Articles and Perspectives
Feral Thinking Perspectives
Why make do when you can make way?
01/03/2023
What Real Disruptors Use to Segment Target Customers and Create Iconic Marketing
By Mara Rada
read
03/02/2023
How to Split Marketing Budgets Between Brand and Sales.
By Mara Rada
read
21/01/2023
Can Cold Email Selling Survive in the New Age of Domain Blocking?
By Mara Rada
read
14/01/2023
Charm vs. Persuasion in Branding Strategy.
By Mara Rada
read
07/01/2023
OpenAI and Chat GPT: From Provider to Competitor.
By Mara Rada
read
07/12/2022
Feral Strategy:
The Brand Enemy.
By Mara Rada
read
01/12/2022
Feral Strategy:
Different vs. Distinct in Brand Positioning.
By Mara Rada
read
05/03/2022
Brands Behind the Curtains.
By Mara Rada
read
10/06/2021
Are You the Canva of Your Category?
By Mara Rada
read
02/11/2020
Brand Naming Do's And Don'ts.
By Mara Rada
read
