After our initial conversation, we send you a detailed proposal that matches your requirements and brand name goals.

Once the proposal is approved, we prepare a contract and send it to you for e-signing, alongside the first invoice for payment. Once these are signed and paid, we set up a discovery call to get started.

In our kick-off discovery meeting, we discuss your brand name's job and agree upon the main direction, audience, goals, and deliverables. Those become our scope of work.

Category and competitive research are fundamental steps in your name, positioning, and brand development process.

We perform brand and competitive research and a comprehensive market category analysis. We investigate your current brand perception and the competitors' brand assets: names, key messages, tone, vocabulary, and positioning.

When contracted, this will give you a clear perspective on where you are and determine the best perceptual space to conquer, stand out, and start leading your category.

Great monickers work in concert with the positioning of the brand they speak for - an inspiring positioning is vital for an iconic name.

We dig into your business, consumer, category & competition data and craft strategic positioning directions, unique brand assets, and ways to achieve memorability and commercial impact.

The competitive and customer research performed in the previous step will reveal insight into how to position your brand to gain a perception advantage, disrupt the category and become the leader.

Informed by the competitive analysis, desired positioning, and strategic insight, we start crafting numerous name candidates and positioning concepts.

For corporate projects, we develop hundreds of possible initial name candidates to kick off, mapping on the agreed positioning.

The number of names you get depends on your choice of package. The startup package has three to five for startups, while corporate projects receive ten to fifteen proposals. They reflect the desired brand perception and ability to perform an outstanding job for your brand.

We rate the name candidates for trademarking potential and present you with the top candidates.

We run basic knock-out searches for each name candidate to maximize the likelihood of the name being approved by IP authorities.

We then advise you on selecting the top three contenders.

For complex corporate projects requiring in-depth search and elaborate trademarking strategies, we partner with Marks & Clerk — a reputable, globally renowned law firm.

We develop multiple slogans to match your name and positioning.

We analyze the breadth of perceptual, emotional, and cultural associations that the names and slogan options invoke in various contexts.

We score the names and evaluate them together to give you a clear perspective on memorability, cultural implications, word-of-mouth potential, etc.

We advise you on which ones can work best for your brand and category and help you select the one that best suits your purpose.

We analyze the best name candidates with our proprietary scoring system. We evaluate positioning fit, memorability, word-of-mouth potential, and more.

We evaluate name characteristics and advise you on the best suited to serve your brand and company goals and get your audience's attention.

We present you with domain name options that fit your positioning. We advise and help you select the creative directions that work best for your commercial impact goals and brand purpose.

Our seven-step creative brand naming framework is designed to analyze your brand, the market and category, and your target audience.

We identify the current market situation and category gaps and offer you memorable breakout name candidates designed to produce results: awareness, revenue, and category leadership.

Remember that “The right name is an advertisement in itself.” - Claude C. Hopkins, advertising pioneer. Make sure it works for you, not against you.

Q: How long does a naming project usually take?

A: Depending on project complexity (single name or brand architecture, trademark requirements, category complexity). A basic project with no trademark requirements usually takes 4 weeks.

Q: How much does it cost?

A: Pricing depends on complexity. Startup projects (5 name candidates for 1 brand & basic trademark screening) begin at USD 5,000*.

*In this case, the research and brand positioning are provided by the client.