After our initial conversation, we will send you a detailed proposal that matches your requirements and brand goals.

After you agree to our proposal, we will send you a contract for e-signing and the first invoice for payment. Once those are signed and paid, we will set up a discovery call to get started.

We kick things off with a discovery meeting where we will agree upon the main direction, audience, goals, and deliverables. Those will become an annex to our contract.

Category and competitive research are fundamental steps in our branding, positioning, and category design process.

We perform brand and competitive research and a comprehensive market category analysis. We investigate your current brand perception and the competitors' brand assets: names, key messages, tone, vocabulary, and positioning.

This will give you a clear perspective on where you are, determine the best perceptual space to conquer and start leading your category.

An excellent brand positioning is unique, has personality, and showcases your value proposition. An inspiring positioning creates moats between you and your competitors.

We dig into your brand and identify the market facts, roadblocks, and unique points of view and identify the strategic insight.

We analyze perceptual consumer and competitive research to position your brand. A distinct positioning gives you a perception advantage to disrupt the market and dominate your category.

Informed by our competitive analysis, and insight, we develop strategic positioning directions, uniqueness, and memorable ways to emphasize the strategic insight.

We set the tone, perception, and purpose and develop the narrative and positioning directions, key messages, keywords, visuals, and category framing concepts.

We define the unique value proposition and distinct brand assets that establish the desired perception. We develop verbal and visual brand assets that closely follow the agreed goals.

After developing the initial concepts, strategic narrative, and positioning, we hop on to another meeting with your decision group to present the initial directions.

Once you have discussed the concepts with your executive board, we will meet again and collect feedback.

We advise that you have a small decision team of maximum 2 people (CEO, CMO) to approve the concepts. The more people there are in your decision group, the more difficult it is to agree, and you will end up with a product that may lose its creative edge.

We incorporate your feedback and have our team iterate and adapt the initial concepts if needed. We evaluate the positioning fit, memorability, and word-of-mouth potential of the brand assets, key messages and category elements alongside many other essential criteria.

We evaluate brand characteristics and advise you on which ones best suit your brand and company goals.

We present you with up to 3 rounds of creative iterations and advise you on selecting the best proposal to match your brand goals, purpose and desired market perception.

We advise you on which concepts and executions work best for your brand and category. We help you select the one that best suits your purpose.

Remember:

1) You cannot please everyone. Focus groups lead to more neutral concepts and cut the creative edge.

2) Year after year, vanilla wins the competition for Americans’ ice cream of choice, as if mango, fraise, pistachio, or blueberries didn’t even exist.

3) There's nothing feral in being clawless.

Our seven-step creative positioning and development framework analyzes your brand, the market and category, and your target audience.

You were used to fitting in. We make you stand out. Our creative work helps you thrive in your marketing, branding, and advertising endeavours against all odds.

We identify market and perceptual gaps to offer you distinctive, memorable, and breakthrough key messages designed to produce outstanding results: brand awareness, revenue, and category leadership.

Q: How long does it take? A: It depends on project complexity. An elementary positioning project takes eight to ten weeks.

A visual ID project takes a similar amount of time. They can be developed together. Website development can take two months+ (for a 5-page presentation website).

Q: How much does it cost? A: Depends on complexity. Branding (visual identity) starts at USD 5,000.

Brand positioning and category design start at USD 20,000 (individually).

Website development starts at USD 10,000.